Would you say you’re a confident person? Has your confidence grown over time? Do you ever doubt yourself? Do you usually trust your judgment? Or do you sometimes find yourself second-guessing everything—from what to wear to whether you should speak up in a meeting or even a WhatsApp group? Perhaps on some days you're riding high, and on others, you're feeling insecure and vulnerable. Been there! 

So where is the balance? And more importantly, how do we build and maintain confidence, especially as we age? Because let’s be honest—confidence isn’t a one-time achievement. But ladies, the truth is: we’re older, wiser, and a lot more fabulous than we give ourselves credit for. So let’s talk about how we can own that confidence and keep it glowing—without faking it or exhausting ourselves in the process.

Research shows self-esteem peaks between 60 and 70. All those years of living, loving, learning (and let’s face it—rolling our eyes at nonsense), we’re building a solid foundation. We’re not here to prove ourselves anymore. We’re here to own the room!

Embrace the Midlife Revolution

There’s a quiet revolution happening—and we’re at the heart of it. Gone are the days of “midlife crisis.” Say hello to midlife confidence. Women everywhere are starting new businesses, trying bold new looks, saying “no” more often (without the guilt!), and living louder than ever. And the beauty industry, fashion brands, and even social media are finally catching on.  Over 68% of women over 50 say they feel more confident now than they did in their 30s. (That’s not just a stat—that’s a vibe.)

So, How Do We Keep That Confidence Glowing?

Let me share some real-life, no-nonsense steps that work—because I’ve tried them myself: 

1. Step Out of Your Comfort Zone 

Tried something new recently? Maybe it was a bold lipstick or a yoga class full of bendy 20-year-olds. Even if it flops, stepping out of your bubble builds resilience—and resilience is confidence in comfy shoes.

2. Positive Affirmations 

Start the day with a pep talk in the mirror. “I’m brilliant.” “I’m enough.” “I still got it.” It might feel like a comedy sketch at first, but your brain believes what you feed it.

3. Dress the Part 

You don’t need to follow trends—just wear what makes you feel like a star. Remember….power dressing isn’t about heels; it’s about attitude.

4. Surround Yourself with Radiators, Not Drains

Some people light you up. Others drain your energy like a dodgy iPhone battery. Be choosy with your circle. Laughter, kindness, and support are confidence fuel.

5. Celebrate Small Wins 

Made a tricky phone call? Put up a shelf without swearing? Said “no” without explaining yourself? Those are wins. Every one of them adds to your confidence toolkit.

Remember, Ladies, “Don’t waste your energy trying to change opinions... Do your thing, and don’t care who likes or doesn’t like it." 

Confidence in later life isn’t about being loud, bold, or brash. It’s about being at peace with who you are, speaking your truth, and walking with a little more swagger—even if it’s in slippers…lol

The next time doubt creeps in, remind yourself: you’ve survived every bad haircut, heartbreak, and hard day so far. That, ladies, takes serious confidence. So keep shining. Keep strutting. Keep being unapologetically you. 

Caroline’s daughter, Diahanne